Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ghostery is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 124 other categories.

2 Ghostery is leading in Makes & Models, Investing, Baseball, Office Products and 8 other categories.


1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 55 other countries.

2 Ghostery is leading in Canada, United Arab Emirates, Saudi Arabia, Venezuela and 13 other countries.