In terms of market share, Giant Realm is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.
Giant Realm is leading in Video Games, Humor, Animation & Comics, Marketing & Advertising and 2 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 20 other countries.
Giant Realm is leading in Japan, Italy, Slovakia, Chile and 2 other countries.