In terms of market share, Giant Realm is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.
Giant Realm is leading in Video Games, Humor, Animation & Comics, Marketing & Advertising and 2 other categories.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Egypt and 23 other countries.
Giant Realm is leading in China, Germany, Australia and Saudi Arabia.