In terms of market share, Giant Realm is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Giant Realm is leading in Animation & Comics, Humor, Marketing & Advertising, Law and one other category.
Kitara Media is leading in most countries, including United States, India, Germany, United Kingdom and 51 other countries.
Giant Realm is leading in China and Lithuania.