In terms of market share, Giant Realm is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 20 other categories.
Giant Realm is leading in Arts & Entertainment, Video Games, Games, TV & Video and 7 other categories.
Giant Realm is leading in most countries, including United States, United Kingdom, Ukraine, Turkey and 3 other countries.
Open AdExchange is leading in Denmark, Sweden and Australia.