In terms of market share, Giant Realm is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Marketing & Advertising and 26 other categories.
Giant Realm is leading in Arts & Entertainment, Video Games, Games, TV & Video and 8 other categories.
Giant Realm is leading in most countries, including United States, Brazil, Spain, Korea Republic and 4 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.