In terms of market share, Giant Realm is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 25 other categories.
Giant Realm is leading in Arts & Entertainment, Video Games, Games, TV & Video and 6 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 7 other countries.
Giant Realm is leading in United States, Germany, United Kingdom, Mexico and 5 other countries.