Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Computer & Electronics and 122 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, Movies, TV & Video, Photography and 3 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Brazil, France and 75 other countries.

2 GlobalTakeoff is leading in India, Sri Lanka and El Salvador.