Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Computer & Electronics, Sports and 113 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, People & Society, Movies, TV & Video and 10 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 75 other countries.

2 GlobalTakeoff is leading in India, Jamaica, Costa Rica and Montenegro.