In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Kitara Media in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Music & Audio and 15 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Adult and 8 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Indonesia, Japan and 7 other countries.
GlobalTakeoff is leading in India, Sri Lanka, China, Mexico and 4 other countries.