Market Share by Top Websites

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 31 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Software and 28 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Spain, Austria, Malaysia and 19 other countries.

2 GlobalTakeoff is leading in India, Brazil, Turkey, Germany and 7 other countries.