In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Kitara Media in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 31 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Software and 28 other categories.
Kitara Media is leading in most countries, including United States, Spain, Austria, Malaysia and 19 other countries.
GlobalTakeoff is leading in India, Brazil, Turkey, Germany and 7 other countries.