In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Kitara Media in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 30 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Software and 29 other categories.
GlobalTakeoff is leading in most countries, including India, United Kingdom, Brazil, France and 38 other countries.
Kitara Media is leading in United States, Timor-leste, Taiwan, Uruguay and 15 other countries.