In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Business & Industry, Computer & Electronics and 30 other categories.
GlobalTakeoff is leading in Arts & Entertainment, People & Society, Movies, TV & Video and 28 other categories.
Kitara Media is leading in most countries, including United States, Canada, Switzerland, Spain and 13 other countries.
GlobalTakeoff is leading in India, Brazil, Mexico, Sri Lanka and 7 other countries.