In terms of market share, GlobalTakeoff is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Religion & Spirituality and 50 other categories.
GlobalTakeoff is leading in Arts & Entertainment, Music & Audio, Movies, TV & Video and 5 other categories.
MSN Ads is leading in most countries, including United States, Brazil, Germany, Czech Republic and 29 other countries.
GlobalTakeoff is leading in India, Sri Lanka, China, Mexico and 4 other countries.