Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Computer & Electronics and 86 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, Movies, TV & Video, Internet & Telecom and 7 other categories.


1 MSN Ads is leading in most countries, including United States, Canada, Brazil, Australia and 36 other countries.

2 GlobalTakeoff is leading in India, Sri Lanka, Korea Republic and El Salvador.