Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, News & Media and 53 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, Music & Audio, Movies, TV & Video and 4 other categories.


1 MSN Ads is leading in most countries, including United States, France, Brazil, United Kingdom and 29 other countries.

2 GlobalTakeoff is leading in India, Sri Lanka, Mexico, Pakistan and 4 other countries.