In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Simple AdServer in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 43 other categories.
Simple AdServer is leading in Sports, Consumer Electronics and Motorsports.
GlobalTakeoff is leading in most countries, including India, United States, Brazil, Sri Lanka and 15 other countries.
Simple AdServer is leading in Hungary and Croatia.