In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Simple AdServer in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 39 other categories.
Simple AdServer is leading in Sports, Autos & Vehicles and Motorsports.
GlobalTakeoff is leading in most countries, including India, Pakistan, United States, Canada and 8 other countries.
Simple AdServer hasn't got a lead over GlobalTakeoff in any country.