In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Simple AdServer in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 43 other categories.
Simple AdServer is leading in Sports, Motorsports and Consumer Electronics.
GlobalTakeoff is leading in most countries, including India, Brazil, United Kingdom, France and 44 other countries.
Simple AdServer hasn't got a lead over GlobalTakeoff in any country.