Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GoingUp is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 GoingUp has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 125 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 42 other categories.


1 GoingUp is leading in most countries, including Indonesia, India, Taiwan, Spain and 50 other countries.

2 Unica is leading in United States, Germany, United Kingdom, Canada and 44 other countries.