Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, GoingUp is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 GoingUp has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 133 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 43 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 58 other countries.

2 GoingUp is leading in India, Indonesia, Taiwan, Russia and 47 other countries.