In terms of market share, Gorilla Nation is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 94 other categories.
Gorilla Nation is leading in Arts & Entertainment, Games, Video Games, Celebrities & Entertainment News and 20 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 24 other countries.
Gorilla Nation is leading in Brazil, Germany, Australia, Czech Republic and 18 other countries.