Gorilla Nation is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 95 other categories.
Gorilla Nation is leading in Arts & Entertainment, Games, Video Games, Movies and 20 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 27 other countries.
Gorilla Nation is leading in Russia, Italy, Germany, Iran and 11 other countries.