Gorilla Nation is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 94 other categories.
Gorilla Nation is leading in Arts & Entertainment, Games, Video Games, Food & Drink and 21 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 27 other countries.
Gorilla Nation is leading in Russia, Indonesia, Colombia, Thailand and 10 other countries.