Gorilla Nation is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 93 other categories.
Gorilla Nation is leading in Arts & Entertainment, Games, Video Games, Movies and 20 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 28 other countries.
Gorilla Nation is leading in Russia, Spain, Brazil, Viet Nam and 14 other countries.