Granify is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 37 other categories.
Granify is leading in Shopping, Clothing, Home & Garden, Products & Shopping and 24 other categories.
TruEffect is leading in most countries, including United States, Japan, Indonesia, Mexico and 13 other countries.
Granify is leading in Australia, India, Brazil, Germany and 5 other countries.