Granify is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 34 other categories.
Granify is leading in Shopping, Clothing, Home & Garden, Products & Shopping and 17 other categories.
TruEffect is leading in most countries, including United States, United Kingdom, Canada, Italy and 15 other countries.
Granify is leading in Australia, India, Germany, Turkey and 3 other countries.