Granify is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 31 other categories.
Granify is leading in Shopping, Clothing, Home & Garden, Products & Shopping and 16 other categories.
TruEffect is leading in most countries, including United States, United Kingdom, Japan, Italy and 14 other countries.
Granify is leading in Australia, India, Bahamas, Netherlands and 5 other countries.