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GroundTruth is leading in The Entire Web.
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Optimove is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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GroundTruth has better usage coverage in more websites categories. Including Arts & Entertainment, Games, News & Media, Computers Electronics & Technology and 17 other categories.
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Optimove is leading in Gambling, Lifestyle and Business & Consumer Services.
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GroundTruth is leading in most countries, including United States, Russia, Taiwan, France and 71 other countries.
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Optimove is leading in United Kingdom, Finland, Romania, India and 23 other countries.