Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Spring Metrics is leading in Top 1M Sites.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Accommodation & Hotels and 69 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Internet & Telecom, Music & Audio and 38 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, United Kingdom, Canada, Australia and 23 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 17 other countries.