Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Spring Metrics is leading in Top 1M Sites.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Travel and 75 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Internet & Telecom, Games and 32 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, Australia, India and 17 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, United Kingdom and 16 other countries.