Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Spring Metrics is leading in Top 1M Sites.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Accommodation & Hotels and 68 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Internet & Telecom, Music & Audio and 36 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Poland, Denmark, Great Britain and 32 other countries.

2 Spring Metrics is leading in Palestinian Territories, United States, Canada, Australia and 30 other countries.