GSI Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Games, TV & Video and 7 other categories.
GSI Media is leading in Shopping, Clothing, Sports, Children and one other category.
Hype Exchange is leading in most countries, including Russia, Korea Republic, Taiwan and Canada.
GSI Media is leading in United States, Thailand and China.