In terms of market share, Halogen Network is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Halogen Network is leading in Cooking & Recipes.
Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 22 other countries.
Halogen Network is leading in Switzerland.