In terms of market share, Halogen Network is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 108 other categories.
Halogen Network is leading in Cooking & Recipes.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 33 other countries.
Halogen Network is leading in Spain.