In terms of market share, Halogen Network is clearly lagging behind, losing to Simple AdServer in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Sports, Adult, Autos & Vehicles and 5 other categories.
Halogen Network is leading in Travel, Arts & Entertainment, Shopping, Clothing and 4 other categories.
Halogen Network is leading in most countries, including United States, Colombia, Italy, Philippines and 2 other countries.
Simple AdServer is leading in Hungary and Chile.