In terms of market share, Halogen Network is clearly lagging behind, losing to Simple AdServer in all segments.
Halogen Network has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Food & Drink, Cooking & Recipes and 3 other categories.
Simple AdServer is leading in Sports, Adult, Autos & Vehicles, Motorsports and 2 other categories.
Halogen Network is leading in most countries, including United States, India and United Kingdom.
Simple AdServer is leading in Hungary.