In terms of market share, Halogen Network is clearly lagging behind, losing to Simple AdServer in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Autos & Vehicles, Adult, Sports and 5 other categories.
Halogen Network is leading in Shopping, Travel, Arts & Entertainment, Food & Drink and 4 other categories.
Halogen Network is leading in most countries, including United States and Poland.
Simple AdServer is leading in Hungary.