In terms of market share, Halogen Network is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Arts & Entertainment and 20 other categories.
Halogen Network is leading in Travel, Food & Drink, Clothing, Cooking & Recipes and one other category.
WebTrends Ads is leading in most countries, including United States, Russia, Indonesia, Australia and 30 other countries.
Halogen Network is leading in Malaysia and Iran.