In terms of market share, Halogen Network is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Shopping and 23 other categories.
Halogen Network is leading in Travel, Food & Drink, Cooking & Recipes and Clothing.
WebTrends Ads is leading in most countries, including Canada, United Kingdom, Indonesia, Australia and 22 other countries.
Halogen Network is leading in United States and Poland.