In terms of market share, Halogen Network is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, People & Society and 21 other categories.
Halogen Network is leading in Travel, Clothing, Cooking & Recipes, Food & Drink and one other category.
WebTrends Ads is leading in most countries, including United States, Australia, Indonesia, Japan and 15 other countries.
Halogen Network is leading in Norway.