In terms of market share, Halogen Network is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 20 other categories.
Halogen Network is leading in Clothing, Cooking & Recipes, Food & Drink and Travel.
WebTrends Ads is leading in most countries, including United States, United Kingdom, Indonesia, Australia and 18 other countries.
Halogen Network is leading in India and Hungary.