Market Share by Top Websites

2 In terms of market share, Harren Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Harren Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Movies and 44 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Real Estate, Newspapers and 13 other categories.

Geography

1 Harren Media is leading in most countries, including Brazil, India, Mexico, Indonesia and 19 other countries.

2 Open AdExchange is leading in Denmark, Germany, Sweden, Netherlands and one other country.