In terms of market share, Hexagram is clearly lagging behind, losing to Partner-Ads in all segments.
Hexagram has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, News & Media, Humor and 16 other categories.
Partner-Ads is leading in Clothing, Chats & Forums and Internet & Telecom.
Hexagram is leading in most countries, including United States, Great Britain, Brazil, Pakistan and 4 other countries.
Partner-Ads is leading in Denmark.