In terms of market share, Hexagram is clearly lagging behind, losing to Partner-Ads in all segments.
Hexagram has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Humor, News & Media and 16 other categories.
Partner-Ads is leading in Clothing, Internet & Telecom and Chats & Forums.
Hexagram is leading in most countries, including United States, Brazil, China, Poland and one other country.
Partner-Ads is leading in Denmark.