In terms of market share, Hexagram is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 59 other categories.
Hexagram is leading in Adult, Autos & Vehicles, Magazines & E-Zines and Consumer Electronics.
Six Apart Advertising is leading in most countries, including United States, Germany, India, United Kingdom and 11 other countries.
Hexagram is leading in Turkey, Belgium and France.