In terms of market share, Hexagram is clearly lagging behind, losing to Unicast in all segments.
Hexagram has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Humor, News & Media and 15 other categories.
Unicast is leading in People & Society and Performing Arts.
Hexagram is leading in most countries, including United States, Ukraine, Turkey, Spain and 2 other countries.
Unicast is leading in United Kingdom and India.