In terms of market share, Hi-Media Performance is clearly lagging behind, losing to Impresiones Web in all segments.
Impresiones Web has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 49 other categories.
Hi-Media Performance is leading in Shopping, Travel, Autos & Vehicles, Tourism and 37 other categories.
Impresiones Web is leading in most countries, including Spain, Mexico, Argentina, Chile and 38 other countries.
Hi-Media Performance is leading in France, Belgium, Algeria, Morocco and 23 other countries.