Market Share by Top Websites

1 Hi-Media Performance is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Hi-Media Performance in all segments.

Websites Categories

1 Hi-Media Performance has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 96 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, TV & Video and 11 other categories.

Geography

1 Hi-Media Performance is leading in most countries, including France, Belgium, Brazil, Portugal and 44 other countries.

2 Kitara Media is leading in United States, India, United Kingdom, Argentina and 27 other countries.