In terms of market share, Hi-Media Performance is clearly lagging behind, losing to Revenue in all segments.
Hi-Media Performance has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 73 other categories.
Revenue is leading in News & Media, Football, Celebrities & Entertainment News, Health and 5 other categories.
Hi-Media Performance is leading in most countries, including France, Belgium, Brazil, India and 35 other countries.
Revenue is leading in United States, Canada, Ghana, United Kingdom and 3 other countries.