Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, HiConversion is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, TV & Video and 28 other categories.

2 HiConversion is leading in Shopping, Clothing, People & Society, Internet & Telecom and 20 other categories.


1 i-Behavior is leading in most countries, including Brazil, United States, United Kingdom, Australia and 26 other countries.

2 HiConversion is leading in Belgium, Slovakia, Serbia, Lithuania and 2 other countries.