Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, HitsLink is still behind Nielsen NetRatings in all market share segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Marketing & Advertising and 168 other categories.

2 HitsLink is leading in Industrial Goods & Services, Home & Garden, Business Services, Alternative & Natural Medicine and 41 other categories.


1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 159 other countries.

2 HitsLink is leading in Kenya, Gambia, The, Trinidad And Tobago, Yemen and 6 other countries.