Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitsLink is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, People & Society and 194 other categories.

2 HitsLink is leading in Home & Garden, Alternative & Natural Medicine, Computer Hardware, Insurance and 22 other categories.


1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 157 other countries.

2 HitsLink is leading in Nigeria, Namibia, Lao, Burundi and 6 other countries.