Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitsLink is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Marketing & Advertising and 170 other categories.

2 HitsLink is leading in Industrial Goods & Services, Home & Garden, Sports, Business Services and 37 other categories.


1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Russia and 167 other countries.

2 HitsLink is leading in Saint Vincent and the Grenadines, Cambodia, Syrian Arab Republic, Bahamas and 8 other countries.