Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 HitSniffer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 116 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 52 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 71 other countries.

2 HitSniffer is leading in Indonesia, Mexico, Philippines, Hungary and 24 other countries.