Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Health, Car Buying and 65 other categories.

2 HitSniffer is leading in Arts & Entertainment, People & Society, Shopping, Religion & Spirituality and 42 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 62 other countries.

2 HitSniffer is leading in Indonesia, Ukraine, Vietnam, Egypt and 20 other countries.