Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 72 other categories.

2 HitSniffer is leading in Arts & Entertainment, Shopping, Sports, Travel and 56 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 57 other countries.

2 HitSniffer is leading in Indonesia, South Africa, Pakistan, Singapore and 21 other countries.