Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 71 other categories.

2 HitSniffer is leading in Arts & Entertainment, Shopping, Internet & Telecom, Marketing & Advertising and 51 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Japan, Germany and 59 other countries.

2 HitSniffer is leading in Netherlands, Indonesia, Thailand, South Africa and 23 other countries.