Market Share by Top Websites

1 Rocket Fuel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitTail is clearly lagging behind, losing to Rocket Fuel in all segments.

Websites Categories

1 HitTail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 137 other categories.

2 Rocket Fuel is leading in Travel, Finance, Accommodation & Hotels, Autos & Vehicles and 60 other categories.

Geography

1 Rocket Fuel is leading in most countries, including Japan, United States, United Kingdom, Germany and 72 other countries.

2 HitTail is leading in Australia, Colombia, India, Netherlands and 68 other countries.