Market Share by Top Websites

1 Rocket Fuel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitTail is clearly lagging behind, losing to Rocket Fuel in all segments.

Websites Categories

1 HitTail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 169 other categories.

2 Rocket Fuel is leading in Autos & Vehicles, Accommodation & Hotels, Car Buying, Universities & Colleges and 30 other categories.


1 Rocket Fuel is leading in most countries, including United States, Japan, United Kingdom, Germany and 74 other countries.

2 HitTail is leading in Italy, India, Israel, Ukraine and 39 other countries.