Market Share by Top Websites

1 Rocket Fuel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitTail is clearly lagging behind, losing to Rocket Fuel in all segments.

Websites Categories

1 HitTail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 136 other categories.

2 Rocket Fuel is leading in Travel, Finance, Accommodation & Hotels, Career & Education and 59 other categories.


1 HitTail is leading in most countries, including Australia, Colombia, India, Russia and 68 other countries.

2 Rocket Fuel is leading in Japan, United States, United Kingdom, Germany and 66 other countries.