In terms of market share, HotTraffic is clearly lagging behind, losing to Vertical Leap in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Consumer Electronics and 10 other categories.
Vertical Leap is leading in Tourism and Travel.
HotTraffic is leading in most countries, including Netherlands, United States, Italy and Colombia.
Vertical Leap is leading in United Kingdom.