In terms of market share, HotTraffic is clearly lagging behind, losing to Vertical Leap in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Business & Industry, Marketing & Advertising, Arts & Entertainment and 8 other categories.
Vertical Leap is leading in Tourism and Travel.
HotTraffic is leading in most countries, including Netherlands and Germany.
Vertical Leap is leading in United Kingdom.