Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, httppool is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 99 other categories.

2 httppool is leading in Adult, Marketing & Advertising, TV & Video, Health and 37 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 56 other countries.

2 httppool is leading in Bulgaria, Serbia, Slovenia, Macedonia and 19 other countries.