Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, httppool is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 httppool has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 57 other categories.

2 Improve Digital is leading in Music & Audio, Career & Education, Games, Food & Drink and 49 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 48 other countries.

2 httppool is leading in Bulgaria, Serbia, Macedonia, Slovenia and 15 other countries.