Market Share by Top Websites

1 httppool is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to httppool in all segments.

Websites Categories

1 httppool has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 83 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 12 other categories.


1 httppool is leading in most countries, including Bulgaria, Serbia, Macedonia, Slovenia and 21 other countries.

2 Kitara Media is leading in United States, Canada, Argentina, Pakistan and 10 other countries.