Market Share by Top Websites

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Health, Career & Education, Food & Drink and 3 other categories.

2 Hype Exchange is leading in Games.

Geography

1 interclick is leading in most countries, including United States, Italy, Morocco, Netherlands and one other country.

2 Hype Exchange is leading in Australia, France, Russia and United Kingdom.