In terms of market share, Hype Exchange is clearly lagging behind, losing to interclick in all segments.
interclick has better usage coverage in more websites categories. Including Business & Industry, Health, Career & Education, Food & Drink and 3 other categories.
Hype Exchange is leading in Games.
interclick is leading in most countries, including United States, Italy, Morocco, Netherlands and one other country.
Hype Exchange is leading in Australia, France, Russia and United Kingdom.