Market Share by Top Websites

1 interclick is leading in Top 100K Sites.

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Career & Education, Health and 26 other categories.

2 Hype Exchange is leading in Games.

Geography

1 interclick is leading in most countries, including United States, Spain, Italy, Sweden and 6 other countries.

2 Hype Exchange is leading in Russia, Belgium and Japan.