Hype Exchange is leading in Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Hype Exchange is leading in Movies, Marketing & Advertising, Womens Interests, Books & Literature and one other category.
Kitara Media is leading in most countries, including United States, Canada, France, Russia and 24 other countries.
Hype Exchange is leading in South Africa and Italy.