Market Share by Top Websites

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Restaurants & Delivery and 15 other categories.

2 Hype Exchange is leading in Movies and Games.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 10 other countries.

2 Hype Exchange is leading in Switzerland, South Korea and Japan.