Hype Exchange is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Hype Exchange is leading in Movies, Marketing & Advertising, Books & Literature, Celebrities & Entertainment News and one other category.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 25 other countries.
Hype Exchange is leading in Poland, Mexico and Korea Republic.