Market Share by Top Websites

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 51 other categories.

2 Hype Exchange is leading in Movies, Marketing & Advertising, Celebrities & Entertainment News, Womens Interests and one other category.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Philippines, United Kingdom and 30 other countries.

2 Hype Exchange is leading in Italy, Belize, Serbia, Korea Republic and one other country.