In terms of market share, Hype Exchange is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, People & Society, Adult, Computer & Electronics and 6 other categories.
Hype Exchange hasn't got a lead over Kitara Media in any websites category.
Kitara Media is leading in most countries, including United States, Brazil, Canada, United Kingdom and 8 other countries.
Hype Exchange is leading in Australia and Russia.