In terms of market share, Hype Exchange is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Hype Exchange is leading in Movies, Marketing & Advertising, Womens Interests and Books & Literature.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 52 other countries.
Hype Exchange hasn't got a lead over Kitara Media in any country.