In terms of market share, Hype Exchange is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 51 other categories.
Hype Exchange is leading in Movies, Marketing & Advertising, Celebrities & Entertainment News, Womens Interests and one other category.
Kitara Media is leading in most countries, including United States, Canada, Philippines, United Kingdom and 30 other countries.
Hype Exchange is leading in Italy, Belize, Serbia, Korea Republic and one other country.