Hype Exchange is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.
Hype Exchange is leading in Movies, Marketing & Advertising, Womens Interests and Celebrities & Entertainment News.
Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 28 other countries.
Hype Exchange is leading in Korea Republic and Sweden.