Market Share by Top Websites

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, People & Society, Adult, Computer & Electronics and 6 other categories.

2 Hype Exchange hasn't got a lead over Kitara Media in any websites category.

Geography

1 Kitara Media is leading in most countries, including United States, Brazil, Canada, United Kingdom and 8 other countries.

2 Hype Exchange is leading in Australia and Russia.