Hype Exchange is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Hype Exchange is leading in Movies, Marketing & Advertising, Books & Literature, Womens Interests and one other category.
Kitara Media is leading in most countries, including United States, Canada, Russia, Brazil and 27 other countries.
Hype Exchange is leading in France, Sweden, China, Korea Republic and one other country.