Hype Exchange is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
Hype Exchange is leading in Movies, Marketing & Advertising, Celebrities & Entertainment News and Womens Interests.
Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 17 other countries.
Hype Exchange is leading in China, Kenya, Korea Republic and Mexico.