Hype Exchange is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Hype Exchange is leading in Movies, Marketing & Advertising, Womens Interests, Books & Literature and one other category.
Kitara Media is leading in most countries, including United States, India, Canada, France and 29 other countries.
Hype Exchange is leading in South Africa, Pakistan and Taiwan.