In terms of market share, Hype Exchange is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Restaurants & Delivery and 15 other categories.
Hype Exchange is leading in Movies and Games.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 10 other countries.
Hype Exchange is leading in Switzerland, South Korea and Japan.