In terms of market share, Hype Exchange is clearly lagging behind, losing to Mobile Theory in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Games and Marketing & Advertising.
Mobile Theory is leading in Business & Industry, Construction & Maintenance and Health.
Hype Exchange is leading in most countries, including United States, Russia, Belgium, Japan and one other country.
Mobile Theory is leading in United Kingdom, Pakistan and Netherlands.