Market Share by Top Websites

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 54 other categories.

2 Hype Exchange is leading in Movies.

Geography

1 MSN Ads is leading in most countries, including United States, France, India, Brazil and 32 other countries.

2 Hype Exchange hasn't got a lead over MSN Ads in any country.