In terms of market share, Hype Exchange is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 14 other categories.
Hype Exchange hasn't got a lead over MSN Ads in any websites category.
MSN Ads is leading in most countries, including United States, Brazil, India, Japan and 29 other countries.
Hype Exchange is leading in Australia.