In terms of market share, Hype Exchange is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 54 other categories.
Hype Exchange is leading in Movies.
MSN Ads is leading in most countries, including United States, France, India, Brazil and 32 other countries.
Hype Exchange hasn't got a lead over MSN Ads in any country.