Market Share by Top Websites

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 55 other categories.

2 Hype Exchange is leading in Movies.

Geography

1 MSN Ads is leading in most countries, including United States, United Kingdom, India, Russia and 33 other countries.

2 Hype Exchange is leading in Portugal.