In terms of market share, Hype Exchange is clearly lagging behind, losing to Newtention in all segments.
Newtention has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, People & Society, Travel and one other category.
Hype Exchange is leading in Arts & Entertainment.
Newtention is leading in most countries, including Germany, Russia, Taiwan, Japan and 2 other countries.
Hype Exchange is leading in United States, Australia and United Kingdom.