Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Business & Industry, Games, Online, Marketing & Advertising and 14 other categories.

2 Hype Exchange is leading in Arts & Entertainment and Movies.

Geography

1 Optimatic is leading in most countries, including United States, Israel, Canada, France and 9 other countries.

2 Hype Exchange is leading in Australia, China and Russia.