In terms of market share, Hype Exchange is clearly lagging behind, losing to Simple AdServer in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Internet & Telecom, Web Hosting, Adult, Computer & Electronics and one other category.
Hype Exchange is leading in Arts & Entertainment, Movies, Games and People & Society.
Hype Exchange is leading in most countries, including United States, Japan, South Korea, Switzerland and one other country.
Simple AdServer is leading in Hungary and Serbia.