In terms of market share, Hype Exchange is clearly lagging behind, losing to Traffiq in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics and Games.
Traffiq hasn't got a lead over Hype Exchange in any websites category.
Hype Exchange is leading in most countries, including China, Philippines, United States, Russia and one other country.
Traffiq is leading in Brazil and South Korea.