In terms of market share, Hype Exchange is clearly lagging behind, losing to Traffiq in all segments.
Traffiq has better usage coverage in more websites categories. Including Shopping, Sports, Autos & Vehicles and Car Buying.
Hype Exchange is leading in Arts & Entertainment and Movies.
Hype Exchange is leading in most countries, including United States, Italy and Portugal.
Traffiq hasn't got a lead over Hype Exchange in any country.