In terms of market share, Hype Exchange is clearly lagging behind, losing to Visible Measures in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Games and People & Society.
Visible Measures hasn't got a lead over Hype Exchange in any websites category.
Hype Exchange is leading in most countries, including United States, Australia, France and Russia.
Visible Measures is leading in Brazil.