In terms of market share, Hype Exchange is clearly lagging behind, losing to Visible Measures in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Movies and Games.
Visible Measures hasn't got a lead over Hype Exchange in any websites category.
Hype Exchange is leading in most countries, including United States, Russia, Belgium, Japan and one other country.
Visible Measures is leading in Czech Republic and Brazil.