In terms of market share, Hype Exchange is clearly lagging behind, losing to Visible Measures in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Games and People & Society.
Visible Measures is leading in Marketing & Advertising and Business & Industry.
Hype Exchange is leading in most countries, including United States, South Korea, Switzerland and Japan.
Visible Measures hasn't got a lead over Hype Exchange in any country.