Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 77 other categories.

2 iCrossing is leading in People & Society, Search Engine, Pets & Animals, Food & Drink and 35 other categories.


1 Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 73 other countries.

2 iCrossing is leading in Indonesia, Colombia, Malaysia, Chile and 12 other countries.