1
Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, iCrossing is clearly lagging behind, losing to Unica in all segments.
1
Unica has better usage coverage in more websites categories. Including Science & Education, Finance, Health, Computers Electronics & Technology and 15 other categories.
2
iCrossing is leading in Arts & Entertainment, News & Media, Pets & Animals and Adult.
1
Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 53 other countries.
2
iCrossing is leading in Cyprus, Kenya, Peru and Venezuela.