Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 iCrossing has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Internet & Telecom and 115 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 51 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 80 other countries.

2 iCrossing is leading in Brazil, Taiwan, Philippines, Sierra Leone and 12 other countries.