Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Science & Education, Finance, Health, Computers Electronics & Technology and 15 other categories.

2 iCrossing is leading in Arts & Entertainment, News & Media, Pets & Animals and Adult.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 53 other countries.

2 iCrossing is leading in Cyprus, Kenya, Peru and Venezuela.