Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, iCrossing is still behind Unica in all market share segments.

Websites Categories

1 iCrossing has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, Internet & Telecom and 110 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 50 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 76 other countries.

2 iCrossing is leading in Brazil, Netherlands, Indonesia, Malaysia and 11 other countries.