Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites and The Entire Web.

2 iGoDigital is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Sports and 17 other categories.

2 iGoDigital is leading in Lifestyle, E-commerce & Shopping and Home & Garden.

Geography

1 Nielsen NetRatings is leading in most countries, including United States, Italy, Australia, United Kingdom and 147 other countries.

2 iGoDigital is leading in Cayman Islands and Côte d'Ivoire.