Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iGoDigital is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, People & Society and 220 other categories.

2 iGoDigital is leading in Skin Care, General Merchandise, Book Retailers, Theme Parks and one other category.

Geography

1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 172 other countries.

2 iGoDigital is leading in Burkina Faso.