Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Impresiones Web is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 196 other categories.

2 Impresiones Web is leading in Adult, Animation & Comics, Social Network, Gay, Lesbian, & Bisexual and 6 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 147 other countries.

2 Impresiones Web is leading in Bolivia, Costa Rica and Nicaragua.