Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Impresiones Web is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 199 other categories.

2 Impresiones Web is leading in Adult, Animation & Comics, Gay, Lesbian, & Bisexual, Airlines & Airports and 3 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 142 other countries.

2 Impresiones Web is leading in Bolivia, Puerto Rico, Honduras, Equatorial Guinea and one other country.