Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Impresiones Web is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Internet & Telecom and 178 other categories.

2 Impresiones Web is leading in People & Society, Adult, Music & Audio, TV & Video and 10 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Poland and 120 other countries.

2 Impresiones Web is leading in Spain, Argentina, Chile, Bolivia and 9 other countries.