Market Share by Top Websites

1 Insider is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to Insider in all segments.

Websites Categories

1 Insider has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 77 other categories.

2 IndexTools is leading in Computer & Electronics, Software, Industrial Goods & Services, Online Marketing and 23 other categories.


1 Insider is leading in most countries, including Turkey, Russia, Poland, Indonesia and 64 other countries.

2 IndexTools is leading in United States, China, Canada, Norway and 4 other countries.