IndexTools tracks consumer clicks when a visitor loads a Web page that contains IndexTools' tracking script. The script gathers data about the Web page and visitor and forwards the information to a data center, which processes and archives ...
In terms of market share, IndexTools is clearly lagging behind, losing to TruEffect in all segments.
IndexTools has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, People & Society and 68 other categories.
TruEffect is leading in News & Media, Games, TV & Video, Philanthropy and 6 other categories.
IndexTools is leading in most countries, including United States, China, Germany, United Kingdom and 32 other countries.
TruEffect is leading in Greece, Japan, Russia, Chile and 11 other countries.