Market Share by Top Websites

2 In terms of market share, IndexTools is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 IndexTools has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, People & Society and 68 other categories.

2 TruEffect is leading in News & Media, Games, TV & Video, Philanthropy and 6 other categories.


1 IndexTools is leading in most countries, including United States, China, Germany, United Kingdom and 32 other countries.

2 TruEffect is leading in Greece, Japan, Russia, Chile and 11 other countries.