Market Share by Top Websites

2 In terms of market share, IndexTools is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 IndexTools has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Health, News & Media and 9 other categories.

2 TruEffect is leading in Games and Jobs & Career.


1 IndexTools is leading in most countries, including United States, Canada, China, Germany and 13 other countries.

2 TruEffect is leading in Guam and Mexico.