Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, IndexTools is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 IndexTools has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 66 other categories.

2 TruEffect is leading in News & Media, TV & Video, Games, Video Games and 8 other categories.

Geography

1 IndexTools is leading in most countries, including United States, China, Germany, United Kingdom and 38 other countries.

2 TruEffect is leading in Japan, Mexico, Slovenia, Belgium and 2 other countries.