IndexTools tracks consumer clicks when a visitor loads a Web page that contains IndexTools' tracking script. The script gathers data about the Web page and visitor and forwards the information to a data center, which processes and archives ...
In terms of market share, IndexTools is clearly lagging behind, losing to TruEffect in all segments.
IndexTools has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Health, News & Media and 9 other categories.
TruEffect is leading in Games and Jobs & Career.
IndexTools is leading in most countries, including United States, Canada, China, Germany and 13 other countries.
TruEffect is leading in Guam and Mexico.