Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 86 other categories.

2 IndexTools is leading in Travel, Tourism, Online Marketing, Construction & Maintenance and 22 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 71 other countries.

2 IndexTools is leading in Bulgaria, Iceland, Saudi Arabia, Bangladesh and 3 other countries.