Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 108 other categories.

2 IndexTools is leading in Travel, Accommodation & Hotels, Online Marketing, Tourism and 38 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 94 other countries.

2 IndexTools is leading in Czech Republic, Iceland, Egypt, Jersey and 6 other countries.