Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 107 other categories.

2 IndexTools is leading in Travel, Accommodation & Hotels, Software, Online Marketing and 36 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 85 other countries.

2 IndexTools is leading in Sweden, Iceland, South Africa, Virgin Islands Republic and 2 other countries.