Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Health, Arts & Entertainment and 18 other categories.

2 IndexTools is leading in Recreation & Hobbies.

Geography

1 Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 75 other countries.

2 IndexTools is leading in Bangladesh, Bulgaria, Algeria, Iceland and 2 other countries.