Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Health, Car Buying and 83 other categories.

2 IndexTools is leading in Tourism, Software, Online Marketing, Construction & Maintenance and 24 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 72 other countries.

2 IndexTools is leading in Czech Republic, Malta, Cambodia and Iceland.