Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Infectious Media is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 57 other categories.

2 Infectious Media is leading in Shopping, Antiques & Collectibles and Equestrian.

Geography

1 MSN Ads is leading in most countries, including United States, Japan, Brazil, India and 29 other countries.

2 Infectious Media is leading in United Kingdom, Belgium, Austria, Denmark and one other country.