Market Share by Top Websites

1 InMobi is leading in Top 10K Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to InMobi in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 37 other categories.

2 InMobi is leading in Internet & Telecom, Computer & Electronics, News & Media, Music & Audio and 26 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Philippines, United Kingdom and 20 other countries.

2 InMobi is leading in India, Indonesia, Japan, Pakistan and 17 other countries.