Market Share by Top Websites

1 InMobi is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to InMobi in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 34 other categories.

2 InMobi is leading in Arts & Entertainment, Internet & Telecom, News & Media, Computer & Electronics and 26 other categories.


1 Kitara Media is leading in most countries, including Egypt, Canada, France, Brazil and 14 other countries.

2 InMobi is leading in India, Indonesia, Korea Republic, United Kingdom and 12 other countries.