Market Share by Top Websites

1 InMobi is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to InMobi in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 28 other categories.

2 InMobi is leading in Internet & Telecom, Computer & Electronics, News & Media, Mobile Developers and 20 other categories.


1 InMobi is leading in most countries, including Indonesia, Azerbaijan, United Kingdom, Germany and 13 other countries.

2 Kitara Media is leading in United States, Canada, Argentina, Spain and 12 other countries.