Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 74 other categories.

2 InMobi is leading in Internet & Telecom, Computer & Electronics, News & Media, Music & Audio and 15 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, Great Britain, Portugal and 42 other countries.

2 InMobi is leading in India, Lithuania, Japan, Indonesia and 26 other countries.