Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, InMobi is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 66 other categories.

2 InMobi is leading in Internet & Telecom, Computer & Electronics, News & Media, Music & Audio and 16 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, Russia, Italy and 36 other countries.

2 InMobi is leading in India, United Kingdom, Indonesia, Japan and 16 other countries.