Market Share by Top Websites

1 InMobi is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to InMobi in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 93 other categories.

2 InMobi is leading in Arts & Entertainment, People & Society, News & Media, Music & Audio and 12 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 35 other countries.

2 InMobi is leading in India, Indonesia, Japan, Azerbaijan and 11 other countries.