InMobi is leading in Top 10K Sites and Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 83 other categories.
InMobi is leading in Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 11 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, Canada, United Kingdom, France and 30 other countries.
InMobi is leading in Indonesia, Azerbaijan, Germany, Australia and 8 other countries.